Beer says no

 Using the universal language of beer. Picture: BrewDog.

Using the universal language of beer. Picture: BrewDog.

By BEL JACOBS


Cult Scottish independent craft brewing company, BrewDog, has launched a beer in protest at US President Donald Trump’s decision to withdraw from the Paris Climate Agreement.

The beer is called Make Earth Great Again, a reference to Trump’s insular, short-sighted campaign slogan: Make America Great Again. The packaging shows a robot Trump taking aim at a polar bear, a common symbol of the effects of melting ice caps; its recipes uses ingredients from areas most affected by global warming. 

Water sourced from melting Arctic ice caps is lightly flavoured with increasingly rare Arctic cloudberries, The brewers also chose to create a 7.5% Saison pale ale, a brew that is fermented at 95 degrees, a much higher temperature than any other style of beer in a nod to global warming. The beer offers a mix of "spicy and bright citrus notes of spiced orange, nutmeg, clove, and caramelized banana.”

 BrewDog founders Martin Dickie and James Watt introduce Make Earth Great Again with a motivational poster.

BrewDog founders Martin Dickie and James Watt introduce Make Earth Great Again with a motivational poster.


“Beer is a universal language, with the capacity to make an impact the world over,” co-founder James Watt told Food Drink & Franchise earlier this month. “We decided to make a statement and brew a beer that could have a direct, positive impact on climate change both through supporting an organisation making a difference, and providing a vehicle for craft beer fans to make their voices heard by the establishment,”

All proceeds will be donated to UK-based climate change charity 10:10, which lobbies for new climate change legislation.

America is now the only country in the world not signed to the Paris Agreement, an accord listing actions countries would voluntarily take to reduce greenhouse gas emissions. Trump announced USA's withdrawal from the treaty earlier this year.

 A sharp challenge to Russia's Laws against "homosexual propoganda"

A sharp challenge to Russia's Laws against "homosexual propoganda"

BrewDog is no stranger to politically motivated beer.

In 2014, Hello My Name is Vladimir was a sharp challenge to Russia's laws against "homosexual propaganda"; 2015’s controversial No Label, "the world's first transgender beer" was brewed with hops that "had undergone a sex change" from female to male flowers before harvest.

In August, the company revealed plans to build "The Bar on the Edge," a craft beer bar along the United States and Mexico border where Trump has threatened to build a wall. 

Make Earth Great Again is BrewDog's first protest beer since the company opened DogTap, a brewery in Canal Winchester, Ohio — its first and currently only in the States — earlier this year. It'll be the only place you can drink Make Earth Great Again if you in the US. 

Otherwise, it’s available in the UK, either online or in BrewDog's bars. 

Brewdog has sent a case of Make Earth Great Again to The White House. Trump’s response is not yet known.


Find out more here www.brewdog.com